Custom Chrome Parts and Accessories

Jul 20th, 2009 | By admin | Category: Harley Davidson History

The Harley story is one that the entire world knows. Since it showed itself to the world in 1903, there has been no abating of the Harley cult. The motorcycle has become a cult symbol the world over and even to this day, over a century later, millions still dream of owning one. It has become the symbol of adventure and daredevilry, not only in America, its homeland, but across the entire world.

Custom Chrome is a company that has kept the legend of the Harley Davidson alive. It is a division of DAE-IL USA, Inc. This company is one of the major suppliers of aftermarket motorcycle parts for the legendary Harley Davidson bikes, all over the world. The best part about Custom Chrome is the fact that it not only supplies these parts, but it also designs, manufactures, and distributes these parts and accessories. There are different names under which Custom Chrome operates and these are Custom Chrome, Santee®, Jammer®, Custom Chrome Europe® and Custom Chrome Asia®. The company is an independent one and manufactures aftermarket parts. Aftermarket motorcycle parts are ones which are manufactured by companies other than the ones which had originally manufactured those parts. Thus it commands a lion's share in this hugely competitive motorcycle market today. It has a very efficient and well organized network of dealers in the major areas which operate for Custom Chrome.

Custom Chrome has brought out an entire range of exciting new products for the Harley bikers this year.

Custom Chrome started with very humble beginnings in a bike shop in San Jose, California. The founders realized that a lot of bikers wanted their bikes to have a unique touch and therefore wanted customize them. So, they opened a store which sold bike accessories called Coast Cycles. In 1970, the name changed to the one that is quite the rage in the biker world today. Now they decided to broaden their range from selling mere accessories to bike parts. They started contacting the parts manufacturers and collaborating with them. They also tied up with some companies to build items which were specifically according to Custom Chrome standards and specifications. Thus soon, Custom Chrome gradually became a manufacturer as well as distributor for not only aftermarket parts for Harley Davidson but bike accessories for the same as well.